The Latinx vote is expected to be a key component in Tuesday’s midterm elections in several races across the country, with health care and immigration reform taking center stage.
Hoping to improve Latino voter turnout, which fell to a record low of 27 percent in 2014, dozens of celebrities have taken to the streets and their social media accounts to encourage fans to exercise their power to vote.
And, it seems as though the Latino community is paying attention. Google Trends noted on Tuesday morning that the top-trending Google Search in the U.S. was dónde votar, Spanish for "where to vote."
“My goal and my dream is for the Latino community to be fearless and to not hide during election season,” Wilmer Valderrama told ET exclusively. “They get attacked with scare tactics to keep them at home because they know that their vote is not only influential but redefining for the country. This is the moment. We need to wake up and we need to make sure that we knock on each other's doors and say, 'Hey, you can't stay inside.'"
Valderrama has been campaigning across the nation in states like Texas, California and Florida.
“[We] need to continue to tell our young generation that it's OK to not only be Latino but be proud of their voice, heritage and where they come from,” Valderrama continued. “We give everything for the American flag just as anyone else would.”
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“I believe there are a lot of people that are very content and happy with what is happening, and that's fine. They should go out and vote to keep it this way,” he told ET, when talking about the current administration. “But there are also a lot of us that are not happy, not because we want to disrespect the administration or because we want to disrespect the President of the United States, we just have a problem with the character of some people that are occupying those offices right now. If you have empathy, if you're not a bigot, if you don't like the way things are going, and you respect humanity in general, you should go out and vote.”
Over the weekend, America Ferrera, Eva Longoria, Gina Rodriguez, Rosario Dawson and Zoe Saldana rallied in Miami, Florida. On Monday, additional celebrities like Jennifer Lopez, Becky G and Luis Fonsi took to their social media to share words of encouragement, stressing how voters shouldn’t be discouraged by the long lines.
“I’m voting. I’ve been thinking a lot about it. I’m urging everybody that I know to vote,” Lopez said in a video message to fans on Twitter. “You’ve been seeing a lot of high-profile people post about voting, it’s not because we want to get into politics or we think we know it all. We don’t. We’re just human beings, just like you, who care about our country and about its future.”
“I just want to urge everybody to get out there and vote,” she continued. “Don’t be discouraged if it’s difficult, just do it. People count on that, don’t give up. Vote, get out there. Make your voice heard. We live in a beautiful country and we get a say. Don’t take that for granted.”
Meanwhile, the National Association of Latino Elected and Appointed Officials (NALEO) is expecting a 15 percent increase in voting by Latinos this election season, which averages to about 7.8 million compared to 6.8 million in 2014.